A new avatar

26 Jun

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Tied low on the waist, pinned high on the shoulder, paired with a mismatching blouse, woven in traditional fabric or crafted in sexy chiffon, the six-yard drape called the sari is being reborn on the Indian fashion scene.

Experimentation with draping styles, endorsement by celebrities spin to this piece of clothing are popularising it among the younger lot of women.

“Over the past few years, designers and Bollywood have played a lot with sari drapes, embroideries and colours. However, the sari today, in its most sexy avatar, is targeting young girls”.

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